Action 25: Champion the Estuary
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Champion the Estuary.
Educate partners, stakeholders, national, local, and regional leaders, and other targeted audiences about the priorities in the Estuary Blueprint. Provide local decision-makers, the public, and youth with the kind of reliable information necessary to make policy and personal decisions in favor of Estuary health.

Overview

The future of the Estuary depends on support from diverse, engaged audiences. Support can be cultivated through place-based environmental education and outreach in Estuary watersheds. The San Francisco Estuary Partnership is actively developing, expanding, and funding public engagement initiatives to increase support for the restoration and protection of the San Francisco Estuary.

Task Description

Update and advance implementation of the Estuary Partnership’s Strategic Communications Plan, leveraging existing platforms and partnerships to increase awareness of and engagement in the goals of the Estuary Blueprint.

Task Lead(s)

San Francisco Estuary Partnership

Task Collaborating Partner(s)

Estuary NEWS Magazine, San Francisco Bay Joint Venture, Metropolitan Transportation Commission and Association of Bay Area Governments

Cost Estimate Key

$ – Up to $100,000 $$ – Up to $1 million $$$ – Up to $10 million
$$$$ – Up to $100 million $$$$$ – Over $100 million

Cost Estimate

$$$

Milestone(s)

Annual conferences that focus on the San Francisco Estuary.

Task Description

Provide the latest information on the science and management of the Estuary and advance integrated conferences that span the Estuary.

Task Lead(s)

Delta Stewardship Council, San Francisco Estuary Partnership

Task Collaborating Partner(s)

Conference planning partners and attendees

Cost Estimate Key

$ – Up to $100,000 $$ – Up to $1 million $$$ – Up to $10 million
$$$$ – Up to $100 million $$$$$ – Over $100 million

Cost Estimate

$$$

Milestone(s)

Annual conferences that focus on the San Francisco Estuary.

Task Description

Provide current information on the health of the Estuary and results of management approaches by periodically updating the State of the Estuary Report.

Task Lead(s)

Delta Stewardship Council, San Francisco Estuary Institute, San Francisco Estuary Partnership

Task Collaborating Partner(s)

Scientific agencies and organizations, academia

Cost Estimate Key

$ – Up to $100,000 $$ – Up to $1 million $$$ – Up to $10 million
$$$$ – Up to $100 million $$$$$ – Over $100 million

Cost Estimate

$$

Milestone(s)

Updated State of the Estuary Report.

Task Description

Support and expand Estuary-oriented outreach and education programs provided by local and community-based organizations, either through direct funding, by developing materials, or through other tools to be identified in collaboration with existing programs.

Task Lead(s)

San Francisco Estuary Partnership

Task Collaborating Partner(s)

Community-based organizations offering outreach and education programs

Cost Estimate Key

$ – Up to $100,000 $$ – Up to $1 million $$$ – Up to $10 million
$$$$ – Up to $100 million $$$$$ – Over $100 million

Cost Estimate

$$

Milestone(s)

Existing or new outreach and education programs expanded to reach 500 new participants.

Task Description

Task Lead(s)

Task Collaborating Partner(s)

Cost Estimate Key

$ – Up to $100,000 $$ – Up to $1 million $$$ – Up to $10 million
$$$$ – Up to $100 million $$$$$ – Over $100 million

Cost Estimate

Milestone(s)

Task Description

Task Lead(s)

Task Collaborating Partner(s)

Cost Estimate Key

$ – Up to $100,000 $$ – Up to $1 million $$$ – Up to $10 million
$$$$ – Up to $100 million $$$$$ – Over $100 million

Cost Estimate

Milestone(s)

Task Description

Task Lead(s)

Task Collaborating Partner(s)

Cost Estimate Key

$ – Up to $100,000 $$ – Up to $1 million $$$ – Up to $10 million
$$$$ – Up to $100 million $$$$$ – Over $100 million

Cost Estimate

Milestone(s)

Task Description

Task Lead(s)

Task Collaborating Partner(s)

Cost Estimate Key

$ – Up to $100,000 $$ – Up to $1 million $$$ – Up to $10 million
$$$$ – Up to $100 million $$$$$ – Over $100 million

Cost Estimate

Milestone(s)

Updates and Emerging Issues

Since 2016, this Action has shifted away from a focus on the Estuary Blueprint itself and toward support for the Estuary as a whole. The Action has been updated to include Tasks on K-12 outreach and education, with particular emphasis on climate change.

Climate Change Considerations

Communicating the urgency of the climate crisis to current and future audiences can garner support for a healthy, resilient Estuary and can foster greater participation in Estuary Blueprint priorities.

Equity Considerations

Estuary-oriented outreach and education programs are most effectively conducted by local and community-based organizations, which have established trust and relationships in the communities they serve. While providing resources to these organizations, the San Francisco Estuary Partnership must consider dimensions of equity to appropriately prioritize and allocate resources.

Blueprint Goals

LivingResourcesGoal
ResilienceGoal
WaterGoal
StewardshipGoal
Review Action 25: Champion the Estuary in the report...
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Connections to Other Actions

Watershed connections provide unique habitat and ecosystem services closely related to or dependent upon:

Action 2: Equity
Action 24: Public Access