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Report's Influence Swells

Changing the Course of California's Water - a landmark Lindsay Museum report released last spring - is changing the way Californians think about the water that runs from city streets and front lawns to storm drains and waterways. The Museum's Jennifer Kaiser says the report grew out of a need to educate journalists about nonpoint source pollution. "Typically, the press just covered fines or put a `Don't Dump' sidebar in the lifestyle section," she says. "We wanted journalists to write about the stormwater issue on its own merits."

The 30-page report reveals the enormity of the runoff problem - responsible for some 50-80% of water quality problems in the state - and points to individual action as the only effective way to control it. Not only did the report attract local, state and international media coverage (and a complimentary letter from the White House) but it had an unexpected ripple effect as well.

"It's become a tool for agencies and nonprofits in the stormwater area to use to educate city planners, boards of supervisors, teachers and legislators and other officials," says Kaiser. She says though only 1,500 copies were printed initially, an additional 9,000 were subsequently commissioned by 15 public agencies and other users. "People take issues more seriously once they've been validated by the media," she says.

Contact: Jennifer Kaiser (510)935-1978

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